Karaoke Run

Client   N/A
Year   2018
category   Concept

Karaoke is a popular activity for all ages. Especially for the younger generation, including students and fresh graduates. People usually made a reservation via phone call even there’s an online booking system. The online process is redundant, and the interface is not friendly. However, make a phone call and talk to a real person somehow brings the user a warm feeling and better customer service.

There’s another challenge; it takes time for people to select songs that they want to sing. There’s only one kiosk in the room with a touch screen, one controller, and one real songbook. It takes lots of time to select songs. The worst thing is this process is including in your reservation which eats your singing time. Moreover, the splitting fee is also another headache. Some of the participants might leave earlier, some of them order foods and drinks. People have to calculate the price and it becomes a serious math question.

The purpose that people go to KTV is to sing their favorite songs. Those booking, selecting songs and ordering process take too much time on it. Users want to enjoy singing, not waiting. How might we help users book room and songs early and more efficiently?

The system

There’s a fun feature called “Song skipping” which allows other people stop the ongoing song if the singer sings badly. The controller or kiosk operate it. Just a simple tap/ press the button and the song is skipping/ stopped. Somehow it’s unfair to the singer because he/she might want to keep singing that song or someone wants to listen to that song. Here comes the alternation “Stop the song by crowdsourcing.” Everyone has to tap the button together on the phone which means “Everyone agrees to skip this song, then we skip it!” Of course, the singer itself can skip/stop the song anytime because he/she is the one singing that song.